The mistake most photographers make is thinking that they don’t need a website. A website is a crucial your photography business. If the web is used correctly, it can lead to more audience and boost sales.
Most photographers claim that they are too busy with their customers’ work all day to waste unnecessary time looking for a suitable for their website. But the world is changing every day, so whatever you do, you need to have a website (professional-looking website).
So how can you have a professional-looking website?
What most people think is that having a professional website is just about the content. On the contrary, having a professional website has to do with its visual design, great user interface, great pictures and yes, content.
Nothing annoys visitors more than a website that takes a lot of time to load. Make sure that your website doesn’t take time to load.
Your site will be considered unprofessional if there are so much annoying ads and drop-down menus. No matter how good your pictures are, customers are likely to leave your site and never come back.
Your website interface must be great and intuitive. It must be able to understand the visitors, what they want, how they want it and how to give it to them fast before they get distracted.
Creating a professional website is not very easy, it takes a lot of creativity and time. You must understand what your visitors want and how to give it to them at the right time.
What customers look for on a photography website?
Majorly, customers look for photos (high resolution and large pictures) but not so large that it takes your entire screen hostage.
When most people visit your website, they would have some questions. Your content should be able to answer these questions in the best way as fast as possible. Write your content in a way that it can address customer’s inquiries in the best way ever.
If your content cannot answer customer’s questions very fast, then you need to rethink your content. Creating a website is not a very easy task; you might want to hire a professional to do it for you.
— PhotoWorkout (@PhotoWorkout) 8 de junio de 2017